How to Impress & Win Potential Clients with Executive Travel

6 January 2016

How to Impress & Win Potential Clients with Executive Travel

It’s dog-eat-dog out there in the business world. With such a competitive market, it’s vital to ensure you’re winning as many clients for your business as possible. So if you have an upcoming meeting with a potential client, you may be surprised to learn that something as simple as arranging an executive airport transfer for them could be the difference between them walking away unsatisfied and getting them to sign on the dotted line.

It sounds like such a simple thing to do, but providing your potential client with that VIP treatment, really can make the world of difference. Chances are, if they’ve come some distance - such as travelling from abroad - they’re likely to be extremely tired. The last thing they will then want to do is try to find a taxi or, worse, drive themselves to your office, navigating unfamiliar roads along the way. So why not consider arranging their transport for them? 

An executive airport transfer will make them feel special and welcome. It will show that you have made the effort and gone that extra mile to let them know you're serious about working together with them. Whenever they land, whatever time of day or night, you can make a great first impression by arranging for chauffeured-style transfer to pick them up and take them to their destination.

Executive airport transfers and corporate car service accounts are part of the various services we offer. We will pick your potential client up in our comfortable, stylish Jaguar XF, provide them with that VIP treatment and ensure they arrive with you promptly and refreshed, ready for your meeting together.

Other tips to impress potential clients

Obviously, first impressions mean everything, but what should you do to keep your potential client happy after they've arrived? Here are a few sure-fire ways to make sure you impress and win them over:

Be prepared

Whilst this may sound obvious, we can’t stress enough how important it is to prepare yourself for the upcoming meeting:

  • Be sure to get a decent night’s sleep beforehand
  • Ready your laptop or mobile device
  • Have a pen and paper to hand
  • Ensure you dress appropriately

Any and every step you can take beforehand to make sure you are thoroughly prepared for anything will help put your potential client at ease and simultaneously calm any nervous jitters you may have.

Don’t be afraid to ask the important questions

Whenever people are looking to connect on a business level, the chances are they’re either a brand new business looking to make new contacts, or they’re unhappy with the relationships they’ve developed with other businesses in the past. Before your meeting takes place, be sure to spend time asking the person what it is they’re looking to achieve, what their business goals are and why they’re looking to connect.

If they’re a brand new business, be sure to keep this at the back of your mind during any correspondence. Try not to assume they know everything about business yet so be prepared to offer explanations here and there. On the other hand though, be careful that you don’t come across as patronising as they could just as easily be an expert in the business world.

On the other hand, if they are trying to develop a new business relationship because of a previous bad experience, try to determine what the problems were back then. What issues did they come across? How did they feel let down? Once you’ve ascertained this, try to develop an approach or plan to combat these problems. Essentially, explain to your potential client how you can help their business where others have failed.

Go the extra mile

Don’t be afraid to pay attention to the finer details. First impressions mean everything and within a few small seconds, a person will have already decided how they feel about you and your business. Taking those extra steps can make all the difference. For instance, you should:

  • Study their LinkedIn profile to get some idea of their professional background
  • Ensure you are on time for the meeting
  • Be prepared to answer any questions
  • Have coffee/tea and biscuits ready
  • Consider arranging – and paying for – a business lunch

Corporate car service accounts and executive airport transfers

Here at Bruce’s Executive Travel, we provide corporate car service accounts and executive airport transfers to hundreds of businesses. We have over 25 years’ experience and the quality of our service is second to none. So if you’d like to impress your potential customer by arranging an executive airport transfer, give us a call and we’ll be happy to help.